Peanut decided that I should go to the ArtsReach conference at the Biltmore last week. He was certain that I would be inspired and, by golly, he was right!
As a former Corporate Controller, I am no stranger to financial analysis, and it is refreshing to see Arts Organizations applying these business tools to their operations. I was particularly interested in a session that discussed the importance of improving retention rates of single ticket buyers, which are traditionally very poor for most organizations. At the very least, having the information is a starting point for doing a better job.
The conference also had several sessions on Digital Marketing and Social Media. The resources available for us to communicate with friends and patrons are vastly rich and I am humbled by how profoundly interesting our world is! Growing up I thought my family was technologically advanced because we had two phone lines and a hold button — and we were! So here I am, I mean, here Peanut is, writing a blog to give you a peak into the conference experience.